Australian businesses grow TripAdvisor reputation


Written by:

first_imgAustralian businesses continue to develop their association and rankings within the global TripAdvisor community, cementing their endorsement of the user-review website.TripAdvisor’s Australian contingency of ‘Certificate of Excellence’ award recipients has doubled in the last year to 4788 businesses in 2013.The top 10 percent of listed businesses worldwide receive the TripAdvisor ‘Certificate of Excellence’; an honour which highlights consumer demand for the highest-rated products.Sydney jumped four places this year to reach TripAdvisor’s worldwide top ten traveller’s choice destinations, amplifying the awareness of Australia throughout TripAdvisor’s extensive community.Queensland was home to the most ‘Certificate of Excellence’ winners, with NSW and Victoria following closely behind.TripAdvisor’s reverence within the online travel community has been steadily growing since the company’s inception in 2000.The TripAdvisor brand has flourished over the years through the development of joint initiatives, such as its ‘instant personalisation’ partnership with Facebook in 2010 and integrated reviews on Australian flight-comparison website Webjet in 2012.“We are living in an increasingly social environment… when it comes to our online presence, people are more interested in communication and sharing opinion as a means of consumer engagement,” TripAdvisor global vice president of sales Julio Bruno Castellanos told ETB News.“Our reviews database is full of return users, which afford us a level of credibility… these same people uphold the integrity of the website through their passion and dedication for safeguarding the product.”The Australian ‘Certificate of Excellence’ award winners 2013 will be honoured on 13 June with a cocktail reception in Sydney.Source = e-Travel Blackboard: P.T. Australian ‘Certificate of Excellence’recipients double year-on-year.last_img

Leave a Reply

Your email address will not be published. Required fields are marked *