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Share Facebook Twitter Google + LinkedIn Pinterest Bret Davis of the American Soybean Association and John Motter of the United Soybean Board talk with Ty Higgins in the video below from Commodity Classic 2018.
Many filmmakers shoot corporate and commercial content in between personal projects, but it’s rare that they take any meaningful insight learned from corporate projects and apply it to their creative work as well.Corporate videos are more exciting and creative now than ever before, but they remain a far cry (creatively speaking) from working on most film and television projects. In some rare instances (such as the branded content space) corporate videos allow for great ‘out of the box’ thinking — but in most cases, corporate video production imposes a lot of creative limitations, especially from a messaging standpoint.That said, the challenges associated with creating corporate video content can teach us some valuable lessons, which apply not only to other commercial projects, but to film projects too. Here are five (of many) lessons that I’ve learned from directing countless corporate video projects.1. Less Is MoreImage via Peter PrevecCorporate clients often want to inject every last bit of information imaginable about their company into their video. However, this approach leaves most viewers feeling overwhelmed, and subsequently they can’t absorb all the information thrown their way.The ‘less is more’ philosophy benefits both film and corporate projects equally. Whether you’re struggling to limit a company’s message in their video, or having difficulty removing unnecessary exposition from your feature film script — remember that all content is best served when it’s streamlined and efficient, and trust that your audience will fill in the gaps.2. The First Five Seconds MatterImage via WordstreamAudiences are quick to judge content of any type, which means they’re also quick to disregard video content if it doesn’t interest them. For corporate videos, in almost all cases, it’s the first five seconds that are most important, as they hook the viewer and (hopefully) keep them wanting more.I’ve spent countless hours working with clients to develop strong opening statements, images, voiceovers, or graphics as a means to hook the viewer early on. And I’ve learned that the same lesson more or less applies to film projects too. For example, a feature screenplay absolutely needs to have some kind of hook in the first few pages, otherwise you’ll almost certainly lose your reader. Whatever the project is, always be aware of the fact that you have a finite amount of time to hook your audience. If they’re not sold in the first few moments, then you may lose them for good.3. Build up to SomethingImage via ShutterstockIn the corporate video world, one of the biggest issues plaguing poorly constructed spots is a weak ending. Corporate videos ultimately need to lead viewers to some sort of call to action — whether it’s a click to a website, sharing the content with a friend, and so on. Without a strong ending, there’s little chance that a call to action will be seen through.In other words, you might have a great opening statement that hooks your viewer, and a solid midsection (or ACT 2, if you will) that ultimately leads you to your finale, but without a payoff at the very end, the viewer’s response won’t be quite what you imagined.In films terms, this is often the case with a poorly executed third act. There are many failed scripts that suffer from an underwhelming finale, despite a perfect setup and intriguing journey. Whether you’re making a corporate video or a feature film, the final moments of your story will be what your audience connects to — so you better make them strong.4. Make the Tone of the Video ClearImage via ShutterstockIt’s common for corporate videos to lack a central voice. Similar to how they can suffer from including too much information, they can equally suffer when trying to convey too many different moods. Stellar corporate content will clearly convey a consistent tone and mood throughout. It may be nostalgic, silly, heartwarming or factual — but it cannot be all of these at once.The same principle apples to films, television shows, and any other narrative or documentary project. Of course, a great film should have ups and downs and take viewers on an emotional journey, but there should always be a central tone or point of view that anchors the story. Whether it’s a film or a corporate video, remember that audiences and customers alike tend to react to their emotions, and not hard facts alone. Your projects should allow them to be clear about what they should be feeling.5. Don’t Overthink ItImage via ShutterstockSome corporate clients have a tendency to overthink their video concepts, often because they don’t have a ton of experience producing videos. You can’t fault the clients for this approach, as they’re usually investing quite a bit of money in the video project and understandably want it to be as perfect as possible. But like almost any other project, it’s that extra bit of wiggle room or flexibility that serves to keep the creative process moving in the right direction.There’s always going to be prep work involved in creating a video project of any kind; scripts need to be approved, shot lists must be created, and so on. That said, there comes a time with any project when you must move on from a certain stage in the creative process and go on to the next one. It’s common to feel like you need more time to refine that shot list. storyboard, or voiceover, but in many cases, you need to know when to call it quits. Otherwise, you may wind up sucking the life out of your project, and losing any semblance of creative spontaneity.What creative lessons have you learned from commercial and corporate video work? Share your experiences in the comments below.
As many as 29 residents, including 22 women, of Gopapur village under Khallikote police station in Odisha’s Ganjam district were arrested on Tuesday night for their alleged involvement in torture of six persons, aged between 55 and 65 years, over suspicion of witchcraft.The arrested persons claimed the victims were witchcraft practitioners who were responsible for diseases and deaths in Gopapur.“On the night of September 30, eight teeth of each victim were uprooted and they were forced to eat human excreta. They were also beaten up and forcibly restrained at a community hall in the village,” said Sub-Divisional Police Officer Utkal Keshari Dash. On October 1, after receiving information about the incident, a police team reached the village to rescue the victims but faced stiff opposition from the villagers who threw chilli powder and stones at them.“The police managed to rescue the victims and admitted them to MKCG Medical College and Hospital in Berhampur. Later, the accused persons were rounded up and arrested,” said inspector-in-charge of Khallikote police station Satyaranjan Pradhan.Tensions gripped Gopapur two weeks ago after some villagers suddenly fell sick and three of them died. The villagers alleged some sorcery practitioners were causing the ailments and deaths. On September 28, more persons fell ill and the villagers started collecting money to call up a sorcerer to identify the alleged witchcraft practitioners. The same day, the Ganjam district administration and the police tried to intervene and make the villagers see reason.Medical teamOn September 30, a medical team from MKCG Medical College and Hospital reached the village to take blood samples of the inhabitants for tests and treat the sick. But these measures failed to convince the villagers who rounded up the six victims, based on details given by the sorcerer, and tortured them. The victims were all men in their late 50s and 60s.
About the authorCarlos VolcanoShare the loveHave your say AC Milan boss Giampaolo: I always had faith in Reinaby Carlos Volcano20 days agoSend to a friendShare the loveAC Milan boss Marco Giampaolo thanked his players after their 2-1 win at Genoa.Lasse Schone had Genoa aheead before Theo Hernandez and Franck Kessie struck for the visitors. Pepe Reina secured the points with an injury-time penalty save.Giampaolo said, “I am quite cool-headed during a game, fortunately. I had doubts it was a penalty, but Reina has so much character that I had faith he would save it.“It was a difficult match, we went underwater and were under a lot of pressure, so I praise the lads for not letting go. I didn’t even care if they misplaced a pass or a goal, the important thing was to give a response in terms of character.“I want us to continue with this character, but obviously hope to get a sharper and higher quality style of football in future.“I want to see this team play better football, but it wasn’t possible today because they felt the pressure so much and needed the victory so badly. We had to scrape the last bit of determination and character. I couldn’t ask them for beautiful football today, as we had other objectives.”
Oklahoma landed another big-time commit Thursday afternoon – this time from four-star defensive end Amani Bledsoe. Bledsoe, a 6-foot-5, 270-pound star from Lawrence, Kansas, chose the Sooners over dozens of other programs, including Oregon, Florida State, Miami (FL), Nebraska, Ohio State and more. Randy Withers of KansasGridiron.com was the first to report the news.Head coach Bob Stoops also tweeted about the commitment.BREAKING: 4-star Lawrence (KS) DE Amani Bledsoe commits to #Oklahoma, choosing #Sooners over #KUFBall— Randy Withers (@RandyWithersKC) January 21, 2016Another future Kansan draft pick headed to Soonerland! #785 #OUDNA #Sooners16 #BoomerSooner— Bob Stoops (@OU_CoachStoops) January 21, 2016Bledsoe later tweeted the news himself, thanking the other schools that offered him.#Boomer #rushmen #OU pic.twitter.com/q2Rs2B3ntn— Homeboy Moooooose (@amani_bledsoe) January 21, 2016Rivals lists Bledsoe as the top-ranked player in his state. He’s a huge addition for OU’s program.
TORONTO – Cineplex Inc. says it has signed an agreement with immersive cinema company CJ 4DPLEX Co. Ltd. to bring 4DX technology to 13 cinemas.The deal with Seoul-based CJ 4DPLEX will mark the first time Cineplex will deliver 4DX’s motion, wind, fog, rain, lightning, snow, bubbles, vibration and scent features to theatre seats in markets outside of Toronto.Cineplex says it will announce cities that will receive 4DX cinemas in the coming months, but is looking at cities like Vancouver and Montreal.Cineplex’s Scotiabank Theatre Chinook in Calgary will be among the first of the theatres to be outfitted with the technology.The CJ 4DPLEX deal comes days after Cineplex announced it is partnering with technology company VRstudios Inc. to bring between 30 and 40 virtual reality installations to Canada.The company has recently been pushing to diversify its business beyond movie theatres in order to combat box office volatility, streaming services including Netflix and dips in audience numbers.Companies in this story: (TSX:CGX)
“I am extremely proud of my campaign team and the hard work they are doing putting up signs for those who want to show their support for my candidacy and the Conservative Party of Canada. We have never had a higher demand for signs,” said Zimmer.Monday, September 16th, Zimmer and his party had the grand opening for their Campaign Office in Fort St. John.Zimmer was elected to represent the Conservative party in 2011, 2015 and is now running for re-election in 2019 with the campaign slogan ‘It’s time to get you ahead.’ Zimmer shares, this is a positive message for the entire community.Zimmer has shared he and his team are making sure to pound the pavement, putting up signs and meeting people to answer their questions as he needs people to come out and support him.To view the post; CLICK HERE. FORT ST. JOHN, B.C. – Bob Zimmer posted to his FB page several of his campaign signs were vandalized and that is not stopping him.Zimmer shares, it is disappointing to see that several of his campaign signs have been defaced. Noting this kind of vandalism is illegal and undemocratic.The post goes on to urge people to respect the democratic process and leave campaign signs from all parties intact during the course of the campaign.
New Delhi: With campaigning for Lok Sabha 2019 in full swing, Delhi BJP President Manoj Tiwari addressed a press conference on Friday, announcing that Narendra Modi will be organising a conversation with the people of India on Sunday, as part of the “Main Bhi Chowkidar Hun” campaign. He said that Modi will be speaking to people at 500 different locations from the Talkatora Stadium in Delhi through a video conference.Tiwari added that Modi has continuously worked for the development of all sections of society with the motto “Sabka saath, Sabka vikas” in mind. He said that this has resulted in widespread respect for him among the people of the nation. Tiwari mentioned several schemes brought by the Modi government in the last five years, such as the Saubhagya Yojana, Ujjwala Yojana, and the Swacch Bharat Mission. Also Read – After eight years, businessman arrested for kidnap & murder”All sections of the country including doctors, engineers, lawyers, farmers, housewives, children, senior citizens, journalists, social institution, and especially the youth have connected with the #MainBhiChowkidarHun campaign and given a strong reply to the parties with negative politics,” he said. Speaking to journalists, the north-east Delhi MP said that it is Rahul Gandhi’s nature to make baseless arguments. He said that under Gandhi’s leadership, Congress has developed a habit of lying to citizens and abusing the country’s Prime Minister. Also Read – Two brothers held for snatchingsTiwari also levelled allegations against the INC and its President, saying they were the ones to introduce dynastic politics in the country and that every Congress leader despite promising to remove poverty, has ensured that the poor are removed instead. Tiwari further said that citizens took offence when Rahul Gandhi called Narendra Modi ‘chowkidar’, and as a result have taken it upon themselves to say: “Haan Main Bhi Chowkidar Hun”.
David Brighton, KPEA President: “We have three sticking points with the District. The first is that we need to remove the healthcare cap. The second is we can’t agree with the district who says we’ll sign off on a contract now and figure the details out at the healthcare committee later. We need to know what the healthcare benefits are going forward. And finally we need to be sure that employees will take home a paycheck and not be forced to write a check to the district for the cost for their healthcare.” Facebook0TwitterEmailPrintFriendly分享The Kenai Peninsula Education Association and Kenai Peninsula Educational Support Association still remain without a contract after their last bargaining session which took place over a month ago. Contract negotiations are set to reconvene on August 13 with the Kenai Peninsula Borough School District. The associations voted on May 22 to authorize a strike over rising healthcare costs. The strike will take place this fall unless an agreement can be reached with the School District. KPBSD offered ideas for a new contract at the meeting on June 11, which took place just weeks after the two associations voted to strike. Both the Kenai Peninsula Education Association and the Kenai Peninsula Educational Support Association have been in negotiations with the District since February of 2018.