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Rogers readies loyalty points program in bid to keep customers from switching

TORONTO — Telecommunications giant Rogers will begin rolling out a new loyalty program on Monday in a bid to keep customers from switching to rival carriers.[np_storybar title=”BCE may be most at risk if Verizon comes to Canada” link=”https://business.financialpost.com/2013/07/02/bce-may-be-most-at-risk-if-verizon-comes-to-canada/”%5DBCE Inc. may count on wireless for a much smaller portion of its earnings than peers such as Rogers Communications Inc. and Telus Corp., but Bell’s wireless business is nonetheless crucial to its dividend and free cash flow growth. Read more. [/np_storybar]“Something that most major carriers worldwide do not do well at is recognizing and rewarding customers for tenure,” said executive vice-president and chief marketing officer John Boynton.Wireless carriers also get criticized for treating new customers better than existing ones, said Boynton.“Those are two specific things we want to address with customers with the new loyalty program,” he said.Wireless, cable, internet and home phone clients will be able to earn points that can be redeemed for rewards such as U.S. roaming packages, premium TV content and upgraded internet packages.Roger Communications will launch the national rewards program in stages, starting in Red Deer, Alta., on Monday. It’s expected to be fully rolled out by the end of this year.“We hope to get some early-learning feedback from customers before we have the rest of the country rolled out,” said Boynton.“It will allow us to figure out what to put in the next two, three releases.”Customer service has been a longtime concern for Rogers. Its wireless operations have been under particular pressure in recent quarters as Bell and Telus have grabbed a larger share of postpaid phone subscribers.During the company’s annual meeting in April, outgoing chief executive Nadir Mohamed said the company needs to improve its customer service “significantly,” for instance by resolving the top reasons for customer calls.Mohamed’s calls for improved customer service echoed comments he made when he took over the top job from company founder Ted Rogers in 2009.Boynton said the loyalty program has been three years in the making.“We had our feet out in the street worldwide for a loyalty program in early 2011,” he said.“Since then we’ve been busy selecting and installing it into our systems and doing lots of customer research.”Canadian Press read more

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Croatia without Alilović in battle for Rio

Croatian NT headcoach Željko Babić announced the list of 20 players who will make the roster for the Olympic qualifications in Denmark. The biggest surprise is absence of Mirko Alilović, the first Croatian goalie for a years who decided to make a break due “private reasons”. Babic said that he respects decision of 30-years old member of Veszprem, who was a target of many critics during Men’s EHF EURO 2016 in Poland.Croatian squad for Qualification tournament where will play also Sweden and Bahrain.Goalkeepers:Ivan Pešić – HC Meshkov BrestFilip Ivić – HC PPD ZagrebIvan Stevanović – HC PPD ZagrebLeft wing:Manuel Štrlek – HC Vive Tauron KielceRight wings:Ivan Čupić – HC Vive Tauron KielceZlatko Horvat – HC PPD ZagrebLine players:Ilija Brozović – THW KielKrešimir Kozina – HC Flensburg-HandewittMarino Marić – HC MelsungenBack players:Marko Kopljar – HC BarcelonaLuka Šebetić – HC PPD ZagrebDenis Buntić – HC Vive Tauron KielceIgor Karačić – HC VardarLuka Cindrić – HC VardarDomagoj Duvnjak – THW KielDomagoj Pavlović – HC PPD ZagrebMarko Mamić – HC DunkerqueIvan Slišković – HC VeszpremJakov Gojun – HC Füchse BerlinStipe Mandalinić – HC PPD Zagreb ← Previous Story ThSV Eisenach sack Petković – Chalepo is “fireman” Next Story → Nikola Karabatić out for a few weeks! croatiaMirko Alilović read more

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